All Ears
SELF THERAPY
All Ears helps you talk with yourself. An app that induces inner conversations and self development using NLP.
ROLES:
BRANDING / PRODUCT DISCOVERY / UX / UI
TOOLS:
FIGMA / ADOBE SUITE / WIREFRAMES
THE CHALLENGE
This project had a very interesting initial input. It was based on a game called AGAPE, a dynamic used by healers to unblock trauma.
The challenge was to turn it into a digital product that invites users into self therapy.
GAME TESTING
The first step was to understand the language of the game and the dynamic it induces with users. We noticed that players used to take pictures of their messages and were most likely inclined to compare previous interpretations. That made us introduce a feature to track the user’s mood progress over time.
This research showed us users liked the game, but the were sometimes frustrated and needed help from the chaman to interpret the messages of the cards. Here is when the app turned out to be more than a place to talk with yourself, but also a channel to connect with NPL healers that can help you unlock messages.
UI CONCEPT
Once we had mapped the user journey and defined our brand communication, we delivered the UI concept and we are now working building our MVP prototype to start user testing.
